Turn WhatsApp into your busiest sales channel.
The official WhatsApp Business API with an AI chatbot you build in minutes — part of one platform that also runs your email, social, SMS and VoIP. Connect your Meta number immediately and answer every customer 24/7 on the channel South Africa actually uses.
The WhatsApp Business API is Meta's official way for businesses to run WhatsApp at scale — multiple agents on one number, AI chatbots, automation and CRM integration, with a verified green tick. In South Africa, where WhatsApp is the most-used messaging app, it lets a business reply to every customer in seconds, 24/7. With MWCom you connect your Meta number immediately and build an AI chatbot in minutes — and it's one platform that also runs your email, SMS, social and VoIP, from R500/month.
of SA internet users are on WhatsApp
open rate vs ~20% for email
AI replies, even after hours
your whole team works together
Open-rate and reach figures are widely reported industry benchmarks for WhatsApp messaging in South Africa.
Everything you need to run WhatsApp like a pro
Not the free app on someone's phone — a proper business messaging stack, built and managed for you.
Official WhatsApp Business API
A verified green-tick sender on Meta's official Cloud API — not the consumer app. Send to thousands, run multiple agents on one number, and stay compliant with WhatsApp's policies.
AI chatbot that actually closes
An AI agent trained on your business answers FAQs, qualifies leads, books appointments and quotes prices 24/7 — then hands off to a human the moment intent gets serious.
Shared team inbox
Your whole team works one WhatsApp number from a shared inbox — assign chats, leave notes, and never lose a lead in someone's personal phone.
Automation & broadcasts
Trigger order updates, payment reminders, and review requests automatically. Send POPIA-compliant broadcasts to opted-in customers with 90%+ open rates.
CRM & systems handoff
Connect WhatsApp to your CRM, bookings, and payment links so every conversation becomes a tracked lead — not a missed message.
Your customers already messaged you. Did anyone reply?
Most SA SMEs lose leads not because demand is low, but because messages sit unread after hours or get lost in one person's phone. WhatsApp automation fixes that.
Capture every after-hours enquiry
The chatbot answers instantly at 21:00 on a Sunday, qualifies the lead, and books the callback — so you wake up to bookings, not missed calls.
Cut response time to seconds
Customers expect a reply in minutes. Automated first-responses acknowledge every message instantly and route it to the right person.
Sell on the channel SA prefers
South Africans live on WhatsApp. Meet them there with catalogues, quotes and payment links instead of forcing them to email or call.
Recover abandoned leads
Automated, opted-in follow-ups nudge quiet leads back into the conversation — without your team chasing manually.
Why the free WhatsApp Business app isn't enough
Connect now, live in minutes
Connect your Meta number — immediately
Link your WhatsApp Business (Meta) number to the platform in minutes. No waiting days for verification before you can go live.
Build your chatbot with AI
Describe what you want in plain English and the AI builds the whole conversation flow for you in minutes — then you simply tweak it.
Add your other channels & tools
Bring email, SMS, social and VoIP into the same inbox, and connect your CRM, bookings and payment links — one platform, one bill.
Go live anywhere — instantly
Publish to WhatsApp and embed the chatbot on your website, a link, or a QR code from settings. Live immediately, not in days.
One platform for WhatsApp, email, SMS, social & VoIP
R500/month gets you the official WhatsApp Business API, an AI chatbot you build in minutes, and a shared inbox that also connects your email (IMAP, Microsoft 365, Google Workspace, or built-in), SMS, social channels and a VoIP number — your whole front desk in one place, on one bill.
Also need phones? Explore MWCom VoIP →
FAQ
WhatsApp Business API — your questions answered
The questions South African business owners ask us most.
The WhatsApp Business API is Meta's official platform that lets businesses send and receive WhatsApp messages at scale — with multiple agents on one number, automation, chatbots, and CRM integration. It is different from the free WhatsApp Business app, which is limited to a single device and a single person. The API powers verified, green-tick business messaging and is the only compliant way to run automation and bulk messaging on WhatsApp.
MWCom's platform is R500/month and includes the official WhatsApp Business API, an AI chatbot you build in minutes, and a shared inbox that also connects your email, SMS, social and VoIP. On top of that, Meta charges a small per-conversation rate (service conversations started by the customer are free for the first 1,000 each month). For most South African SMEs the all-in cost is far lower than hiring extra staff to answer messages manually.
The free WhatsApp Business app runs on one phone, for one person, with no automation or integration. The WhatsApp Business API lets your whole team work one number from a shared inbox, run an AI chatbot 24/7, send broadcasts, integrate with your CRM, and carry the verified green tick. If more than one person needs to reply, or you want automation, you need the API.
Yes. An AI-powered WhatsApp chatbot can answer FAQs, qualify leads, quote prices, and book appointments 24/7 — then hand the conversation to a human the moment it needs a person. MWCom trains the chatbot on your specific business so its answers are accurate, on-brand, and useful, not generic.
It can be, when set up correctly. MWCom configures opt-in capture, consent records, and opt-out handling so your WhatsApp messaging meets POPIA requirements. Your conversation data is SA-hosted, and we only send broadcasts to customers who have opted in.
Meta does not sell the API to businesses directly — you go through an accredited provider. MWCom does the verification, builds and trains your chatbot, connects it to your VoIP, CRM and payment tools, and supports it locally in South African business hours. You get one partner for phones and WhatsApp, one bill, and a setup designed around SA SMEs.
Ready to Transform Your South African Business Communications?
Stop letting outdated systems and unreliable connectivity hold you back. Get your free consultation and a custom-designed solution that addresses your unique challenges and goals.
- ✅Free business assessment (video consultation)
- ✅Custom solution design for your specific needs
- ✅ROI calculation with potential savings outlined
- ✅Same-day quote with transparent pricing
- ✅Fast implementation guarantee (on-time delivery)
*Serving businesses across South Africa from our Johannesburg headquarters*